![]() ![]() The market share, on the other hand, comprises of the competition and the product potential in the market. Thus by having 2 basic but at the same time very important factors on X axis and Y axis, the bcg matrix makes sure that the classifications are concrete.Ĭalculating the Market growth rate comprises of both industry growth and product growth rate thereby giving a fair knowledge of where the product / SBU stands in comparison to the Industry. This growth rate is then pitched on the graph. Y-Axis – Market growth rate – The growth rate of the industry as a whole is taken into consideration from which the growth rate of the product is extrapolated. ![]() X-Axis – Relative Market Share – The market share of the business / SBU / Product in the market as compared to its competitors and overall product/category.The X-axis which is the relative market share and the Y-axis which is the Market growth rate. The BCG growth share matrix was developed by Henderson of the BCG group in 1970s. ![]()
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